Building the next generation of feminine care products backed by science.
Who We Are
Privy® is the first, women-led, feminine care company developing innovative and clinically proven solutions for women’s health issues ranging from bladder leaks to UTIs and yeast infections.
The company was founded to bring to market the Finess® softpatch, the first FDA-cleared, over-the-counter product that prevents light to moderate bladder leaks before they happen, enabling busy and active women to power through a workout, laugh with friends or sneeze without fear of odor and discomfort from wetness.
Not only does Finess prevent leaks altogether, but it gives women a new option aside from bulky pads and liners. For decades, women have been offered the same choices as their grandmothers. Finess brings innovation to the femcare aisle that hasn’t seen any since the invention of the pad. It’s better for the environment too, with 95% less landfill space than pads, liners, and incontinence underwear.
Thousands of women have discovered the freedom and comfort that Finess provides. And this is just the beginning.
We are on a mission to invent the next generation of feminine care products for underserved women's health issues.
Our Greater Vision
Privy is developing the next generation of science-backed feminine care solutions with an emphasis on care - as women, we want to feel comfortable and confident in every moment, and we think that’s something all women deserve, no matter their stage of life.
Press
Interviews
We sat down with Brittany Barreto of FemTech Focus to share what we’re building at Privy and the future of women’s over-the-counter options for ‘taboo’ personal care. Listen to the full interview on Spotify and Apple Podcasts
Recent Accolades
In 2019, we were invited by Target Corporation to participate in their premier retail accelerator for startups. Target Takeoff is a five-week program geared toward product and brand development.
The BlogHer Health Pitch is an on-stage competition for women business leaders at one of the premier events in women’s health. Out of many applications and finalists Finess emerged as the winner as voted by both the judges and the 600+ female attendees.
StartUp Health is the premier health innovation community in the US. Since 2011, StartUp Health has invested in over 340 innovative health companies. Privy officially joined the StartUp Health family in September 2020.
The High Tech Innovation Awards (HTA) seeks to celebrate and recognize those individuals and companies who make Orange County a center of technology and medical technology innovation.